In the year 2023 Peter Weyland will make a speech in Tokyo about how humanity has become the new gods, with the power to create artificial life that looks like a human.  This viral marketing campaign is a smart choice by FOX, and as a fan of the Alien franchise, I could watch this over and over again.  Guy Pearce once again demonstrates his fierceness and charisma as an actor.  I’m looking forward to seeing him on the big screen as he portrays Mr. Weyland on June 8, 2012.  What do you think of this viral marketing strategy?  I want to see more…

-Synopsis: Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race.

-Sources: TED Blog /

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