Wizard Mag the End of an Era

Wizard Ceases Publication: the End of an Era

by Brian Tudor

This week you heard a thousand nerd voices cry out and then were suddenly silenced by the news Wizard and Toy Fare will cease publication and their staffs have been let released from their jobs. In a a Press Release from the new Wizard World CEO Gareb Shamus he announced his intent to launch a digital magazine called “Wizard World” in February 2011.

Included in the press release Shamus announced that the Comic Con Tour, which consists of pop culture conference events that provide high visibility marketing opportunities to pop culture brands and companies in multiple venues throughout the year, is now being produced by public company Wizard World. The Wizard World Comic Con Tour intends to cover 12 cities in 2011, including major cities such as New York City, Boston, Chicago, Philadelphia, Austin and New Orleans. The Tour will include sponsors ranging from major movie studios and TV networks to gaming and toy companies to content publishers.

“This is a very exciting day for Wizard World and the industries it serves,” said Shamus. “Having the Tour produced by a public company provides additional opportunities to expand and grow the Tour. The new digital magazine Wizard World will give consumers the content they want in a magazine format with which they are familiar, but distributed in a form that is always available at any time on any device. It is a natural evolution for us in this market.”

Toy Fare MagazineWizard World Comic Con will begin its North American tour at New Orleans Comic Con held from January 29 to 30, 2011. The full event schedule can be found at www.wizardworld.com.

The fine folks over at Wizard World feel these changes will allow them to reach an even wider audience in a format that is increasingly popular and more readily accessible.

These moves make me pretty sad, I’ve got a truck full of Wizard Magazines some are over 10 years old. I’ll be excited to check out the new Wizard World webizine, and I do agree it is the preferred medium and I wonder if they will offer a premium subscription based service along with the requisite iPad app. Good things are happing in the land of geek-dom and while an era is coming to a close it is nice to see the next chapter is readily available. So don’t fret too much over losing the print editions of Wizard and Toy Fare, hopefully good things are on the horizon.

-Brian (follow @briantudor on Twitter)

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