Check out the entire video for the Academy Award winning animated short Logorama which features hundreds of company logos and mascots in a world where the Michelin Men are cops and Ronald McDonald is a criminal on the run.  I’m actually suprised they got away with putting these characters in a negative light with their cursing and criminal action.

I’m not sure how well it falls under parody, since the action/characters aren’t being satirized in relation to what “evils” they actually represent.  That being said, it was pretty entertaining watching Ronald McDonald firing a machine gun and take on a Joker like persona.  Also they use the same song from Fallout 3 for the ending.

Here is a quote from the animation group H5 that created the animation:

“Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”

Yeah… I’m not sure I  really buy it. To me its an obvious statement to make that corporations and their logo representations and brands are implanting themselves everywhere and in everyone’s lives but applying a fantastical element that is not related/parodying the actual brand doesn’t really do it for me. 

- Dennis

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