Wolverine has joined the ‘Body By Milk’ campaign, along with previous superheroes Batman, The Hulk, the Fantastic Four, and Superman. Apparently the ad, which debuts in Rolling Stone magazine, tells kids that it’s actually milk that gives Logan/Wolverine his regenerative powers.
Now that I know that, I don’t think I need to watch Wolverine: X-Men Origins anymore, since I know his true secret. 
*Update – Padawan John has pointed out that it says re-energizes him, not regenerates, now I’m back on board for seeing the movie*
- Dennis
Source:
http://scifiwire.com/2009/04/got-wolverine-hugh-jackma.php
Must be milk from those X-Factor cows I've heard about…
He said milk REENERGIZES him not REGENERATES
Secret is not out
You're right, now I'm interested again.
I wonder if they work in a scene in the movie where he drinks 10 glasses of milk and turns to the camera and says "Milk does a body good"
That would be awesome.
Dennis
it would be awesome if he stabbed the milk jug and drank it right out of the jug – then retracted his claws and let the gallon jug fall to the kitchen floor (he is a rebel)
And then 100 kittens come into the room and lap up the milk on the ground.
Instant YouTube/Viral Video hit!
Dennis
I'm on board for the kitten video.
but honestly – does no one else find the image in this ad disturbing…?
The ladies on Twitter seemed to love it.
I told them that I had done my own impression… that they were not impressed with.
Dennis